Driving Success with the V2MOM: Mind your Measures


By: Ashley Viens, Director of Operations, Ascension Innovation Management


Imagine a familiar scenario: you’ve decided to finally shed those pesky pounds you’ve gained over the past few years. You want to get healthy and you’re determined to succeed. So how do you start, and what’s the best way to reach your goal?

To keep yourself focused, you begin by writing your goal weight on your bathroom mirror (Vision) and maybe even jotting down a few reasons you know will keep you motivated (Values) when you really want to eat that chocolate bar. You then sit down to create a meal plan and activity schedule (Methods). You also write down several triggers, stress points, and struggles in your daily planner that you’ve either faced in the past or expect to face (Obstacles) in your journey back to health. But how do you know if you’ve succeeded in achieving your goal once you get there?

To measure your progress and ultimate success, you’ll need to track your weight loss, growing muscle mass, and shrinking waistline using specific scales and systems of measurement. You record these numbers over time to show progression and change, and you even set up milestones for yourself to celebrate along way, which further motivates you to keep pushing towards your goal.

If you aren’t able to track and measure your process and progress, or you choose not to record these changes, chances are you likely don’t understand what you need to do to succeed, and you’ll find yourself back at square one or even farther behind than before.

In our final installment exploring the V2MOM charter for company alignment and success, we review the final “M”, Measures. We explore that our path to success becomes so much easier when we measure how to get there, and how far we’ve come along the way.

Measures — How will you measure your performance?

If you can’t measure it, then you probably don’t understand what you’re trying to achieve.

How do you know if you’ve gained or lost clients over the last few months? Where have your advertising dollars gone and were those dollars spent wisely? Are you losing business because of inefficiencies, and how can you actually find out if you are losing business or if it’s simply a slow season?

The best way to find out the answers to these questions is to begin with simple, clear metrics that explain your business. Make sure you select data that can be measured accurately and then communicated clearly with your whole team.  Revenue growth, cost reductions, customer acquisition and retention, social media clicks, and brand perception are examples of common, innovation-oriented measures.

Measures let you and your team know when you’ve successfully completed your Methods and achieved your goals by focusing on the measurable outcomes of your work, not your day-to-day activities.

Your specific business Measures could read something like this:

  • Bring in 8 new clients a month
  • Gain 10 times the click-through traffic to your website in 3 months
  • Cut advertising spend to 60% by the end of March

Think about how you’ll know for certain when you’ve achieved your goals. Focus on the measurable outcomes, something specific like “every member of our sales staff should sign on 4 new clients per week.”

And remember, when writing your own V2MOM, consider the following points:

  • Keep it short
  • Choose your words wisely
  • List your priorities in order
  • Make it your own

At the heart of it all, your V2MOM will help you and your team drive company-wide alignment, prioritize the most important tasks and goals, manage time and resources wisely and efficiently, and hold each other accountable by consistently tracking progress when compared against your V2MOM.

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